Trial Activation · SaaS Founders
Baseline sits between your analytics and your email tool, identifying the moments trial users stall and automatically triggering the right nudge before they churn.
Three steps. No engineers. Results visible in the first week.
Plug in PostHog, Amplitude, or Mixpanel alongside your email tool—Loops, Customer.io, or similar. Takes under 10 minutes with no engineering support.
Baseline maps every moment between signup and first value, scoring each friction point by how much it's costing you in conversion. No dashboards to build.
Targeted emails or in-app prompts go out at the friction point, not on a generic drip schedule. Every user gets the message they actually need.
You shouldn't need a headcount to fix your activation rate.
The situation
You're at $5k–$80k MRR with real trial volume. Conversions aren't where they should be, and you can't tell which step is breaking.
The gap
You've set up analytics. You have a welcome sequence. Neither tells you why the user who signed up on Tuesday never came back on Wednesday.
The constraint
Hiring a growth lead isn't the next step. You need activation wins before you scale the team, not after.
What Baseline does
Diagnosis and intervention in one tool. You stay focused on the product. Baseline handles the activation layer between your users and your revenue.
We're onboarding founders in small batches. Drop your email and we'll reach out when your spot is ready.
No spam. No pitch calls. Just a heads-up when you're in.